Pathos - Pathos is associated with emotion, such as appealing to an audience's sympathies and imagination. One common way to convey a pathetic appeal is through a narrative or a story that communicates an abstract lesson or meaning through a concrete experience. Values, beliefs and understandings of the arguer are implied and communicated to the audience through the story.
Logos - Logos refers to any attempt to appeal to the intellect, and it is the general meaning of a "logical argument." Academic arguments rely on logos. Logical connections of reasoning are needed to support all positions.
Ethos - Ethos, or the ethical appeal of the argument, represents credibility. The person delivering the argument must be trustworthy and respected as an expert who's has knowledge about the issue in contention. This person must impress upon the audience his position of authority and integrity.
Queen Elizabeth -
Ethos is most used in the Queen Elizabeth speech because the Queen is very respected and she has a lot of knowledge of the battle that lays before them. She tells them that she is a feeble old women and she tells them this to make it personal and show that she cares about the battle. The audience is impressed and determined to go out and win the battle.
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